Tom is a leading voice of reason in the programmatic industry. He founded Lemonade Projects, a programmatic innovation and advisory firm based in NYC. His industry experience includes developing early addressable TV and data product requirements in 2007 as part of a consultant team that stood up Project Canoe.
From 2008 to 2012, he managed a team at Yahoo! in Barcelona with responsibility for Right Media, the first programmatic exchange. He also held a senior role at pre-IPO Criteo in London, building supply-side and data science teams. By 2014, he was hired as CEO to reposition Amsterdam-based Yieldr, a DSP platform. He went on to found Labmatik, a programmatic transformation consultancy helping clients from 2015 to 2020.
Tom has a B.A. in Economics from UCLA, an MBA from Notre Dame, and is a non-executive director of Adslot Ltd (ASX: ADS).
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