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Abbott Fund
Case Study Strategic Events

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Philanthropic foundation driving social innovations that lead to more resilient, healthier communities

Tactics

• Strategic Programming Design
• Attendee Recruitment and Engagement
• Venue Sourcing and Execution

Tactics

• Strategic Programming Design
• Attendee Recruitment and Engagement
• Venue Sourcing and Execution

Abbott Fund VIP Dinner @ UNGA: Transforming Global Health

Objective from Landmark:
Leverage the convening power of the UNGA to bring an invitation-only group together for light content and conversations, to elevate the brand/reputation of the Abbott Fund Tanzania and position Abbott Fund Tanzania as a guide to help others replicate and scale.

About the Event:
Abbott engaged Landmark Ventures to strategize and produce a VIP Dinner at UNGA 2018, focused on transforming health systems through partnership & finding durable solutions to longstanding challenges.

“A major convening like the United Nations General Assembly brings together the most important industry leaders from around the world, creating a unique opportunity for companies like Abbott to leverage the moment by hosting a targeted audience around a meaningful topic that is critical to their business goals and outcomes.”
-Zeev Klein, General Partner & CEO, Landmark Ventures

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